Fostering Attitudinal Transformation for Business Success

Course Content
Fostering Attitudinal Transformation for Business Success explores the powerful dynamics of attitudes and how they serve as catalysts for achieving exceptional outcomes in the business landscape. The course equips participants with the knowledge, skills, and strategies required to harness and utilize the power and possibilities of attitudinal change, fostering an environment of excellence across various business domains.
This course will navigate the intricate dimensions of attitudes – cognitive, affective, and behavioural and unveil how they shape individual behaviours, team dynamics, and organizational culture.
By examining case studies, engaging in interactive activities and applying practical tools, participants will gain the insight and expertise needed to orchestrate attitudinal shifts that lead to lasting business success.
Course Duration: Two Days (9am-4pm daily)
At the end of this course, participants will be able to:
  • Understand the core components and types of attitudes: cognitive, affective and behavioural.
  • Recognize the pivotal role of attitudes in influencing business performance and outcomes.
  • Cultivate a Growth-Oriented Mind-set for Excellence
  • Master Effective Communication for Attitudinal Shifts
  • Establish/encourage an environment that inspires positive attitudes, collaboration, and innovation.
  • Develop Personalized Attitudinal Roadmaps
  • Embrace a culture of lifelong learning and attitudinal growth.
Course Content
  • Importance of attitudes in achieving business excellence.
  • Definition and types of attitudes: cognitive, affective, and behavioural.
  • Factors influencing attitudes: beliefs, values, experiences, and social factors.
  • Exploring the connection between attitudes and business success.
  • Case studies highlighting the role of attitudes in business excellence.
  • Discussion: How positive and negative attitudes impact productivity, teamwork, and customer relations.
  • Tools and methods for assessing individual and team attitudes.
  • Self-assessment exercises: participants evaluate their own attitudes.
  • Group activity: sharing and reflecting on assessment results.
  • Exploring why attitudinal change is necessary for business excellence.
  • Real-life examples of companies that successfully transformed their cultures through attitudinal change.
  • Identifying and addressing negative attitudes: resistance, cynicism, and complacency.
  • Developing a positive attitude: resilience, adaptability, and growth mind-set.
  • Role of leadership in promoting attitudinal change.
  • Effective communication strategies to influence and reinforce positive attitudes.
  • Active listening, empathy, and feedback techniques.
  • Role-play exercises: practicing constructive communication.
  • Creating an environment that fosters positive attitudes.
  • Establishing core values aligned with business excellence.
  • Encouraging teamwork, collaboration, and continuous learning.
  • Overcoming challenges in maintaining positive attitudes.
  • Recognizing and celebrating small wins.
  • Developing personal action plans for continuous improvement. 
Who Should Attend?

Business Leaders and Executives, Managers and Team Leaders, Human Resources Professionals, Sales and Customer Service Teams, Marketing and Communication Specialists, Entrepreneurs and Small Business Owners, Professionals in Change Management Roles, Individuals Aiming for Personal Growth, Organizational Development Practitioners.

Register for this course.

Date: 19 – 20 October 2023

Venue: Elomax Hotel, 3/5 Emmanuel St, Maryland, Lagos.

Participation Fee: 155, 000 (per participant)

Account Details: First Bank PLC Acct. No. 2031097169

For further enquiries: Institute of Change Management

Tel: 08170286988 WhatsApp: 08170286988 Email: